Privacy Policy
Effective as of January 1, 2024
At Rockwood Homes, we hold the privacy of our customers, employees, contractors, website visitors, business partners, and others who entrust us with their personal information in high regard. This Privacy Policy aims to clarify the types of information we gather, its usage, and your options regarding this information. It encompasses our associated entities, including Rockwood Homes and its affiliates in the mortgage, title, abstract, landscaping, home security, smart home sectors, among others. References to Rockwood Homes, our, or we within this Policy signify Rockwood Homes and its affiliated entities.
Information Collection Practices on Our Website and Online
We gather personal data (such as names, addresses, email addresses, and phone numbers) that you voluntarily provide via our website features, including contact forms. Additionally, we may record your IP address temporarily to assist with server issues, manage our website, and compile usage statistics. Whether your IP address changes with each visit or remains constant, it cannot be used to identify you personally, and we do not attempt to do so. If you arrived at our site through another site or advertisement, we track that source to enhance our online presence and understand user preferences. This data is aggregated for analytical purposes, without identifying individual users.
We employ "cookies" to collect data during your visit. These text files, stored on your device by your browser, do not contain identifiable information but track your website navigation. This helps us improve your experience. You can decline cookies through your browser settings, although this may impact your experience on our site. By default, your device accepts cookies unless you choose to opt-out.
Web beacons are also utilized to monitor website effectiveness and for other legitimate reasons. These small images on a webpage or email are typically invisible and track visitor behavior.
Targeted Advertising
Third-party ad servers may display ads on our behalf, using non-personal information about your visits to tailor ads of interest. For more information on this practice or to opt-out, please visit https://www.networkadvertising.org/managing/opt_out.asp.
Google Analytics
We use Google Analytics for a comprehensive understanding of website usage and visitor behavior, which involves the use of cookies and other identifiers. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout.
Google Maps
Our site provides access to Google Maps without collecting information through this service. Google processes personal data as per its privacy policy.
Do Not Track
Currently, our websites do not support Do Not Track signals set by browsers.
Email Subscription Opt-Out
To stop receiving emails from Rockwood Homes, you can unsubscribe by sending an email to info@rockwoodhomestn.com
Account Closure
To close an account with us, email a request to our privacy team with necessary details for identification and account closure.
ReCAPTCHA
Our website is secured with reCAPTCHA; Google's Privacy Policy and Terms of Service apply.
Children's Privacy
We do not target or knowingly collect information from children under 13.
Data Security
We implement various measures to protect personal information but cannot guarantee absolute security due to the nature of internet and data storage systems.
Affiliate Sharing
Information may be shared within Rockwood Homes entities to provide superior service, adhering to this Privacy Policy.
Employee Information
This policy covers the personal data of job applicants, employees, contractors, and guests, including sensitive data as per legal requirements. Information used for employment and operational purposes may be shared as necessary or legally required.
Profiling
Financial data provided is used for evaluating home purchase suitability and agreement terms, under the scope of this Privacy Policy.
Data Retention
Personal information is retained as necessary for the purposes outlined in this Policy or as required by law.
International Visitors
Our operations and data protection practices are aligned with U.S. laws. International visitors consent to their data being processed in the U.S. when engaging with us.
Policy Changes
This Privacy Policy is subject to periodic review and updates, with changes effective upon posting. Continued engagement implies acceptance of any modifications.
Contact Information
For inquiries or comments about our privacy practices, contact our Data Privacy Office as specified.
Rockwood Homes, LLC
ATTN: Data Privacy Office
1810 Mercantile Dr
Clarksville TN 37040
Personal Information (PI) Table
This table details the personal information categories we collect, their sources, purposes, and sharing practices based on engagement types with Rockwood Homes.
| Business Activity | Purpose for Collecting PI | Categories of PI Collected | Sources of PI | Third Parties Shared With |
|---|---|---|---|---|
| Residential Sales | To facilitate the sale, design, construction, and delivery of homes; provide customer and warranty service; review buyer qualifications; process payments; for record keeping | Name, signature, email, phone number(s), address, business address, IP address, geolocation data, purchase interests, financial information (assets, liabilities, income, expenses) | Directly from customers; affiliates under Rockwood Homes; real estate agents; marketing partners; online interactions | Affiliates under this policy; service providers (design and construction contractors); advertising networks; brokers; lenders |
| Apartment Leasing | To evaluate lease applications; provide customer service and building services; process payments and service leases; for record keeping; to meet state regulations | Name, email, phone number(s), current and past physical address(es), SSNs, dates of birth, vehicle information, government ID numbers, financial information (income histories, employment information) | Directly from applicants; affiliates under Rockwood Homes; real estate agents; marketing partners | Credit reporting agencies; property management and concierge service providers; successors and/or assigns |
| Mortgage Application | To review borrower qualifications; support residential sales; make credit determinations; for record keeping; meet government regulations | Buyer name(s), email, phone number(s), addresses, SSNs, date of birth, vehicle information, government ID number, financial information (income, employment information, financial account information, tax information, property records) | Directly from applicants; credit reporting agencies; third-party service providers | Credit reporting agencies; loan underwriters; government agencies; affiliates under Rockwood Homes |
| Home Design | To customize new homes according to buyer preferences | Name, email, phone number(s), current address, new home location, products to be purchased | Directly from customers; affiliates under Rockwood Homes | Service providers for home features (floors, counters, cabinets); advertising networks |
| Home Warranty Services | For customer and warranty service purposes, community services, and record keeping | Name, email, phone number(s), physical address, vehicle information | Homeowners directly; through the home purchase process | Contractors; community property management companies; affiliates under Rockwood Homes |
| Home Security Services | To provide home security and automation services, review customer qualifications, process payments, and for record keeping | Name, email, phone number(s), physical address, home property information, products and services to be purchased, social security information, date of birth | Directly from customers; affiliates under Rockwood Homes; service providers | Product installation contractors; smart home service apps; affiliates under Rockwood Homes |
| Home Landscaping Services | To provide landscaping services, process payments, and for record keeping | Name, email, phone number(s), home address, property information, products and services to be purchased | Directly from customers; affiliates under Rockwood Homes; service providers | Landscaping contractors; affiliates under Rockwood Homes |
| Insurance Services | To offer home and related insurance services and products, review qualifications, process payments, and for record keeping | Name, email, phone number(s), physical address, property information | Directly from customers; affiliates under Rockwood Homes | Insurance service providers; affiliates under Rockwood Homes |
| Title and Escrow Services | To conduct title insurance and escrow-related services for residential home sales | Name, address, loan amount | Directly from customers; affiliates under Rockwood Homes; service providers providing title reports | Lenders; buyers and sellers and their agents; underwriters; title reporting agencies; government agencies (county records offices) |